Playstadil

Playstadil is a campaign by the Danish fashion brand, Hummel. The brand is well-known for its edgy campaigns, and this is another innovative way of engaging its customers with the opportunity to upload videos from the everyday pranks you pull. You can record a video and upload it to be the winner of 10,000.- Danish Kroner as well as having your video shown in cinemas across Denmark in August 2010.

The videos do not have to be fancy or well edited—on the contrary, Hummel wants them to be recorded with whatever is available at the time of the prank or competitive situation. A few months into the competition thousands of people have watched the videos and more views are generated every day.